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162 The Seven Lost Secrets of Success

Company executives meeting at Barton’s desk (BBDO Newsletter, 1966).

However, in September 1928 the agencies did become
one, and the chairman of the board was none other than
Bruce Barton. The merged agency boasted 113 clients,
600 employees, and billings of $32.6 million in the first
year—the year of the Great Crash (BBDO Newsletter,
1966).

“Much brass has been sounded and many cymbals tinkled in
the name of advertising; but the advertisements which per-
suade people to act are written by men who have an abiding
respect for the intelligence of their readers, and a deep sincer-
ity regarding the merits of the goods they have to sell.”

—Bruce Barton, summation of his advertising philosophy
(The Man Nobody Knows, 1925, p. 153)