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32 The Seven Lost Secrets of Success

THE YOU NOBODY KNOWS

Your business does more than provide a service.
Once you “reveal the business nobody knows”—to

yourself and to your clients—you discover how busi-
ness transforms life itself.

Another Barton example (from 1925):

“The General Electric Company and the Western Electric
Company find the people in darkness and leave them in
light; the American Radiator finds them cold and leaves
them warm; International Harvester finds them bending
over their sickles the way their grandfathers did and leaves
them riding triumphantly over their fields.”

And here’s Barton describing how the automobile
made us lords over the earth:

“The automobile companies find a man shackled to his front
porch and with no horizon beyond his own dooryard and they
broaden his horizon and make him in travel the equal of a King.”

—Bruce Barton, 1925

Bruce Barton: “Here is a man who knew Lincoln, who shook
his hand, and heard his voice, and watched him laugh at one
of his own funny stories. Did you feel, as you talked to him,
‘I am in the presence of a personality so extraordinary that it
will fascinate men for centuries’?”

Russell Conwell: “Not at all. He seemed a very simple man,
I might almost say ordinary, throwing his long leg over the arm
of his chair and using such commonplace, homey language. . . .
So it was hard to be awed in the presence of Lincoln; he seemed
so approachable, so human and simple.”

—Conversation between Bruce Barton (age 34) and
Russell Conwell (age 78), author of Acres of
Diamonds, 1921