Page 68 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

Secret #2: Use a God to Lead Them 37

It’s more powerful to do what Ron McCann did. Set
yourself up as the expert in your field. Writing a book (or
hiring someone to do it) will work. It positions you as
an expert.

• Tom Peters became the expert on excellence when
his book came out.

• Lee Iaccoca’s autobiography and book on leadership
became best sellers.

• Harvey Mackay’s speaking career soared when his
books hit the stands.

• The late Dave Thomas, founder of Wendy’s, wrote a
book on his ideas for achieving success.

• Dan Kennedy writes books to draw in new customers.

• Donald Trump and Richard Branson have each writ-
ten several books.

• And my book on P.T. Barnum, There’s a Customer
Born Every Minute, makes the public aware of him.

And the businesses of every one of these people
improved. (Had you ever heard of Harvey Mackay
before he wrote a book?)

If you feel you aren’t smart enough or important
enough to be considered an expert on anything, think
about what Bruce Barton wrote in 1920:

“Lincoln said a wonderfully wise thing one day. ‘I have
talked with great men,’ he said, ‘and I cannot see wherein
they differ from others.’”

By the way, Barton’s father was an expert on the life
of Abraham Lincoln. He wrote several biographies of