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40 The Seven Lost Secrets of Success

never meet, and start conversations that you’ll never
hear,” I explained. “Our book is like another life form. It
will move and change lives all by itself. People will talk
about it, and talk about you, and you may never know
it. That’s a miracle.”

Bruce Barton wrote several books (all but one now
out of print). They established him as an authority. At
one point the offices of BBDO in New York were packed
with people wanting the legendary Bruce Barton to
create their ads.

Why? Because Barton was seen as a type of god. He
was extremely successful, and everyone wanted to see if
some of his success would rub off on them.

It’s clear to me that BBDO became a famous adver-
tising agency largely due to the fame of Bruce Barton
himself. Frank Rowsome Jr., in his delightful book, They
Laughed When I Sat Down, said Barton was BBDO’s “resi-
dent deity.”

Barton was a best-selling author, a community leader,
a philanthropist, a politician, and a respected authority
in business. He was, in effect, a type of “god” people
wanted to follow.

And Barton still lives—through the miracles of his
books.

Back in 1920 Bruce Barton wrote this thought-provoking
statement:

“If you have anything really valuable to contribute to
the world, it will come through the expression of your
own personality—that single spark of divinity that sets
you off and makes you different from every other living
creature.”

How can you establish yourself as a type of god?