Page 69 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

38 The Seven Lost Secrets of Success

Lincoln and was regarded as an authority in his field
of expertise. You probably have skills you aren’t even
aware of. When I meet with clients I sit and listen to
their stories. Buried within their monologues usually are
golden book ideas. I point them out and then help them
create a book.

The end result is a product they can sell (the book)
and a ticket to instant credibility. In addition to all that, a
book is a traveling PR agent, selling you and your mes-
sage even when you aren’t present.

DOUG JOHNSON’S SECRET

One summer many years ago I was invited on the Doug
Johnson radio show. Doug is one of the most popular
media people in all of Texas. His talk show is a major hit
in Houston. It was exciting to be asked on his show. And
though the show was fun, what Doug and I talked about
off the air was even more exciting and revealing.

Doug told me he had written a novel. Since my exper-
tise is in nonfiction, I suggested he try his hand at writ-
ing a how-to book.

“I wouldn’t know what to write about,” Doug said.
Now, here’s a talk show host with decades of experi-
ence under his belt in handling all types of people, and
yet he didn’t see the diamond in his own backyard.
“Doug, you are an expert in dealing with people and
getting them to open up,” I said. “You’ve seen people
scared stiff and yet you helped them relax. You’ve seen
people who talked too much and yet you managed to
slow them down. And you do it all with such gentleness
and charm!”