Page 209 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.

Three interesting points to ponder:
• In the future Microsoft wants to bump up
against Google in paid search, and it needs to
reach the right demographics. Enter LinkedIn
with its millions of—mostly white-collar—pro-
fessionals.

• Microsoft is planning to battle Google in cloud
computing to keep its Office applications suite
relevant and, once again, it wouldn't hurt to
have millions of professionals (and adults) on
its side.

• And perhaps more important is for a defensive
play. If LinkedIn fits so well under Microsoft,
how great would it look under the Google
umbrella?

Business Development
Research & Development – LinkedIn is in the
process of opening its site to outside software de-
velopers, something Facebook did to great
fanfare. Through our research, we understand that

Appendix B: The Crystal Ball – What Might LinkedIn do in the Future? 193