Page 210 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.

LinkedIn has been focusing on a developer
platform. This holds great potential if developed
out in line with LinkedIn's white-collar crowd.
Premium Memberships – Think about the "velvet
rope." Back in the 1970's, at Studio 54, everyone
wanted to be on the inside of that rope. The desire
to get on the inside of that rope and achieve
"status" transformed Studio 54 into "the place to be
go and be seen." LinkedIn can do something
similar. If traditional networking can be considered
stale, LinkedIn has an amazing opportunity to
target those users who want status and want to
connect with the business elite. LinkedIn can
transform their Premium memberships from the
bland to status symbols and cater to the business
elite as well as the power user just like American
Express has done with the Amex Black card.
Business Partnerships – Back in March 2008,
LinkedIn announced a partnership with Business-
week.com and Capital IQ to tie in their proprietary
data with LinkedIn's Company Profiles. This is just
one of many data tie-ins that could greatly benefit
business partners. Shifting our perspective on
business verticals, what if LinkedIn partnered with
some of the ERP vendors and provided any
number of simple enterprise software features?
While we are not infrastructure experts, we could
sure let our mind wander. It would be an interesting

194 42 Rules for 24-Hour Success on LinkedIn