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Six Greatest Ideas for Building Creative Plans • 139

each element of the analysis section. In the example, the weaknesses numbered 1,
8, 9, 17 and 23 are the ones the plan will need to eliminate if it is to be strong in
CSF1.

Now under the SWOT headings transfer each item on to the matrix. It will look
like this:

Goal area Remove Exploit Avoid threats Use strengths
weaknesses opportunities
Critical successfactor 1 1,3,4 1,3,4,6,8,12
Critical success factor 2 1,8,9,17,23 3,4,8,9,14 2,6,10 2,4,6,8,10,
Critical success factor 3 2,3,7,15,16 1,2,5 7,8,11 1,3,4,7,8,9
Critical successfactor 4 20,21,22 6,10,11,12 5,9 2,8,9,12
Critical successfactor 5 4,5,6,10,11,12 7,13 2,7,8,9,11
Critical successfactor 6 1,17,24 16 12,13 13,14
Critical success factor 7 13,14,18,19,20 15 14,15 9,11,13
Critical successfactor 8 25,27 19,22 16 2,8,12,13
26,28,29 17,18,20,21

Obey this rule if possible - allocate a weakness, opportunity or threat to only one goal
area. We are getting near allocating responsibility for the achievement of progress in
the plan to individuals. Each W, O and T will probably represent a milestone in the
activity plan. It is important therefore that no action falls between two people's
responsibilities. Hence the rule.

When it comes to strengths, we may of course put each strength into as many
goal areas as possible. At action-planning time, the team will use the strengths as
pointers to what they can exploit to eliminate weaknesses.

Idea 88 - Use radar again

You get a good view of your strengths and weaknesses if you use a radar diagram to