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Six Greatest Ideas for Building Creative Plans • 141
8. Market share —score 5
Our market share has just increased significantly and will continue to do so in
the short term as the new projects are implemented. The key to maintaining
that momentum is to discover more opportunities in the pipeline.
Level of contact
10-T
Market share Customer
satisfaction
Prospecting Account
planning
Customer Competitive
strategy position
Strategic products
Idea 89 - Keep the documentation brief
One of the many reasons people are put off making creative plans occurs if you
require them to write screeds of data on volumes of forms. The essential part of a
plan is simply:
• the list of critical success factors;
• the spider's web;
• for each objective an activity plan on one page.
