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Five Greatest Ideas for Financing Your Business • 49

Second case

                £              £
                current        additional 1 0%
                               110
sales           1 00           66
variable costs  60             44
contribution    40             30
fixed costs     30             14 (an increase of40%)
net profit      10
                               £
The operating leverage is 4.   additional 1 0%
                               110
Third case                     33
                               77
                £              60
                current        1 7 (an increase of 70%)

sales           1 00           £
variable costs  30             additional 1 0%
contribution    70             110
fixed costs     60             0
net profit      10             110
                               90
The operating leverage is 7.   20 (an increase of 1 00%)

Fourth case

                £
                current

sales           1 00
variable costs  0
contribution    1 00
fixed costs     90
net profit      10

The operating leverage is 10.
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