Page 120 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

In practice

• Work hard constantly to understand as much as possible about

your customers; take great care if you are reducing their views to
a few simple truths.

• Talk with customers and take every opportunity to engage

with them.

• Look at the nature and history of your company: by understanding

your brand and product, it is possible to gain an insight into your
prospective customer base.

• Use trial launches before significant changes to your product;

this reveals potential customer complaints.

100 GREAT BUSINESS IDEAS • 113