Page 116 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

of legal controversy surrounding originality. Regardless of this, both
Biro and BlackBerry provide an important lesson: push creativity to
its limits and find a way to provide simple, ubiquitous convenience.

In practice

• Try to design products with a focus on ease of use.
• Focus on the time-saving potential of the idea.
• Consider using deep-dive prototyping to develop, improve, and

test the product.

• Don’t view things as impossible—consider how you can achieve

things, not whether you can.

• Consider your everyday life—what products would you most like

to see enter the market?

• Observe existing products and decide how they can be more

convenient and user-friendly.

• Ensure you patent your inventions as soon as possible.

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