Page 205 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

and your ability to avoid disaster. This enables you to understand
what you do not know.

• Be supportive. This means building a supportive environment

and being specific about what will happen in any situation. Start
by accepting and explaining the risk, but finish by emphasizing
strengths and visualizing success.

• Build a confidence frame. Gradually build confidence in steady

increments.

• Develop ancillary skills. Being good at a wide range of relevant

tasks will help build confidence, especially in complex situations,
and promote success.

• Recognize that moving into a “danger zone” has positive

psychological benefits. These include heightened awareness and
concentration.

198 • 100 GREAT BUSINESS IDEAS