Page 219 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

94 WEB PRESENCE

Despite every organization being online, the fundamentals
of developing an effective website and presence online are often
neglected. The best websites display at least eight out of ten
key attributes.

The idea

If your website does ten things well, it will succeed. One organization
that has an impressive and varied website with something for
everyone is the BBC: www.bbc.co.uk. It focuses on the 10 Cs:
1. Content.
2. Communication.
3. Customer care.
4. Community and culture.
5. Convenience and ease.
6. Connectivity (connecting with other sites and connecting

with users).
7. Cost and profitability.
8. Customization.
9. Capability (dynamic, responsive, and flexible).
10. Competitiveness.

212 • 100 GREAT BUSINESS IDEAS