Page 221 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
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6. Connectivity: the need to connect with other sites and users
    online. The issue of connectivity has two sides. First is the
    need for users and customers to be connected—physically and
    emotionally—with your business. Second is the need for sites to
    connect via a web that actually adds value for the customer and
    drives traffic for the business.

7. Cost and profitability: the need to reduce waste, improve financial
    efficiency, and drive profits.

8. Customization: the value of the internet to supply products and
    services that are personalized for the customer is vital in a range
    of industries.

9. Capability: the need to ensure that your site remains dynamic,
    responsive, and flexible.

10. Competitiveness: the need to be distinctive.

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