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Kim, Chan W.; Mauborgne, Renée (2005) Blue Ocean Strategy: How
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Lachenauer, R.; MacMillan, Ian C.; van Putten, Alexander B.;
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Marchand, Donald A.; Kettinger, William; Rollins, John D. (2001)
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McGrath, Rita Gunther; MacMillan, Ian C. (2005) MarketBusters:
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Senge, Peter (2006) The Fifth Discipline: The art and practice of the
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Stewart, Thomas A. (1998) Intellectual Capital: The new wealth of
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Warren, Kim (2002) Competitive Strategy Dynamics, Wiley.

Warren, Kim (2004) The Critical Path: Building strategic performance
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