Page 4 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

CONTENTS

Acknowledgments vi
Introduction 1

The ideas 3
5
1 Building customer trust and loyalty 7
2 Scenario planning 9
3 Making your employees proud 11
4 Using customer information 13
5 The rule of 150 17
6 Information orientation 19
7 Franchising 21
8 Eliminating waste (muda) 23
9 Customer bonding 25
10 Psychographic profiling 28
11 Understanding demography 30
12 Mass customization 32
13 Leading “top-down” innovation 34
14 Social networking and transmitting company values 37
15 Achieving breakthrough growth 40
16 Deep-dive prototyping 42
17 Market testing 44
18 Empowering your customers 46
19 Cannibalizing 48
20 Increasing competitiveness 50
21 Clustering 52
22 Highlighting unique selling points (USPs) 54
23 The experience curve 60
24 The employee–customer–profit chain
25 Measuring employees’ performance

100 GREAT BUSINESS IDEAS • iii