Page 43 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
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departed from the traditional method of selling their time to
selling services on a “no win, no fee” basis.
• Capitalize on changes in your sector. For example, Amazon.com
recognized the potential for the internet to redefine retailing.
Also, HSBC bank was the first to recognize that immigrants in
Britain had specific banking needs (eg to repatriate funds from
overseas) and circumstances (no banking history in Britain), and
offered products tailored to suit this market.
36 • 100 GREAT BUSINESS IDEAS
