Page 75 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

In practice

• If your organization is unready or unsuited for the move toward

all-day trading, it is possible to choose only select areas of your
business (such as customer service) that will remain open
24 hours a day.

• Using a skeleton staff and minimizing operations can cut costs

during times you are open but not conducting much trade—
such as late at night or early in the morning.

• Ensure a positive experience for customers, even at the times

when using a skeleton staff. The quality of their experience will
decide whether they return in future.

• Be flexible—for example, many businesses comply with British

Sunday trading laws by opening early for browsing but not
allowing any actual purchases until the legally permitted time.

• Offering 24-hour opening can be challenging for smaller firms,

but it is possible to accommodate complex customer schedules
by simply offering flexible opening hours.

68 • 100 GREAT BUSINESS IDEAS