Page 73 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
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Members can work in library-style cubicles or relax and socialize
with other members—a modern home from home.
In practice
• Design the space carefully and functionally—emphasize style
and comfort, and use soft furnishings and room dividers to
absorb sound, ensuring your being space remains convivial
and relaxed.
• Provide opportunities for both socializing and relative privacy
within the space.
• Consider raising revenue by selling advertising in the being
space. While you should not allow advertising to compromise
the aesthetic feeling, sophisticated, cutting-edge, and carefully
placed adverts can enhance customers’ perceptions and be
useful.
• Even if you do not wish to have a being space as your primary
business venture, you can incorporate some of the principles
into your business to entice potential customers.
66 • 100 GREAT BUSINESS IDEAS
