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•Four Greatest Ways to Become a Multi-Millionaire on the Internet 139

Here comes the twist

1 The Internet offers small and medium sized businesses the opportunity to
play the big guys on more level ground. Even if it is just an advertisement,
get yourself a Web page. Use it to generate interest, explain what you do and
how well you do it and maybe get some e-mail enquiries. You can get soft-
ware to help you do this yourself for a small outlay.

2 Once you have some experience of it, think about moving into online order-
ing and use the site more interactively. You may want some help to go to this
stage.

3 Make sure that the site:
• targets the right audience;
• conveys the image you are seeking;
• is consistent with other promotional material and your company’s objec-
tives;
• contains content that is short, to the point, and it is easy for people to find
their way round;
• contains contact details on each page; and
• avoids gimmicks and graphics if they make it a frustrating and time
consuming task to download.

Idea 76 – The South Sea Bubble

The speculation mania that ruined many British investors in 1720 has no particular
connection with making money out of the Internet, but it is a story which seems to
fit quite well in this section.

The bubble centred on the fortunes of the South Sea Company founded in
1711 to trade, mainly in slaves, with Spanish America. The proposition was based