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•166 The 100 Greatest Business Ideas of All Time

Smart Things to Know about Strategy, Richard Koch, Capstone, 1999
Station X, Michael Smith, Channel 4 Books, 1998
Strategy Pure and Simple: How Winning CEOs Outthink Their Competition, Michel

     Roberts, McGraw Hill, 1997
Successful Personal Investing, published by Independent Research Services (continu-

     ously)
The Agricultural Structure of the European Union, EU, 1998
The Enigma of Intelligence, Andrew Hodges, Unwin Paperbacks, 1985
The Ultimate Business Library, Stuart Crainer, Capstone, 1998
The World’s Greatest Brands, edited by Nicholas Kochan, Interbrand, 1997
Trivial Pursuit Web page
Vodafone Web page
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