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•170 The 100 Greatest Business Ideas of All Time

trial closing 46–8 eBay 137–8
Clubman’s Club 157 Edison, Thomas 7–9
Coca-Cola 96 Engelbart, Douglas 85–6
Common Agricultural Policy (CAP) 124 ethics 21
computers 75 European Union (EU) 124
Eurotunnel 28–9
call centres 90–91 Eversharp 100
critical path analysis 78–9 explosives 146–8
database management 79–82
human interface 85–6 Faraday, Michael 149
invention of 76–7 Favier, Albert 28
iteration process 77–8 Federal Express (FedEx) 21
PCs 4–6 Fielding, Henry 87
software 87–9 finance
spreadsheets 82–5
Coolidge, Colin 16 accountants 141
cosmetics 21, 56–7 Arabic numerals 59
Crainer, Stuart 117, 118 building societies 141
Crook, Harry 55 cost-benefit analysis 67–8
customers discounted cashflow
direct sales 4–6
listening to 2–3, 138 mechanics of 69–71
telephone service 9–12 need for 68–9
uses for 71–3
De La Rue 25 double-entry book-keeping 63–4
Dell Computer Organisation 4–6 investment trusts 142
DeVos, Richard 16 performance ratios
Disney Corporation 94–5 added value 66
door-to-door sales 53–8 economic value added (EVA) 65–6
Doyle, Sir Francis 127 market value added (MVA) 66
Drexel Burnham Lambert 126 profit margin 64–5
Drucker, Peter 108–10 return on assets 65
Dryden, John 26 return on capital employed 64
return on shareholders’ funds 65
E-mail 103–4 total shareholder return 66
Eastman, George 97 personal pensions 141
raising cash with limited liability 61–2