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•xviii The 100 Greatest Business Ideas of All Time

impossible task. But we have done it, and if you and a number of other people buy
the book, who knows – we might have discovered number 101.

One of the main criteria for including ideas was whether or not we can learn a
quick and useful lesson from them. Where possible we have tried to draw hints for
the future from the great ideas of the past. At the end of many entries, ‘Ask yourself’
and ‘Here comes the twist’ are challenges to the modern-day businessperson to
expand the original idea into their own environment. This should also ensure that
you can claim the book’s price on expenses. After all, anyone in business can be-
come a billionaire; it’s just a question of implementing a great idea. Go on, prove
the old saw wrong, make a plan and then make it successful.