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•Ten Greatest Bumper Sticker Strategies 21
Idea 12 – Federal Express
Guaranteed overnight delivery.
Idea 13 – Ikea
Stylish furniture at low prices for young families.
Idea 14 – Virgin
Debunk the establishment, business as fun.
Idea 15 – Honda
Greatest engines.
Idea 16 – Body Shop
‘Green’ cosmetics through franchises.
Idea 17 – Johnson & Johnson
Serve medical community, super-ethical behaviour.
