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Data analytics in

OTT Streaming

Industry

How data analytics is gaining an increasing prominence in the
OTT Streming Industry.
Traditional Players in OTT

The OTT streaming market is expected to reach more than
$59 billion in 2021 with an annual growth rate of 21%
between 2021-2028.

The North American region contributes 39% towards the
revenue, the highest and Europe showing a small but
constant growth. However, the focus is on the Asia-Pacific
region that is expected to show the highest growth.

Upcoming Players in OTT

In terms of the viewing platform,
the focus has moved from laptops
and desktops to smartphones,
tablets and smart TVs.
Smartphones and tablets are the
highest contributors in terms of
revenue.
Asia-Pacific OTT streaming market size
(by streaming type) (USD billion) (2017-2028)

The biggest contributors for this growth are mobile
viewing, an ad-free wide range of content, analytics
tracking, high quality viewing, cheaper data rates,
betterment of infrastructure, etc.

The upcoming trends in OTT streaming are hybrid
monetization models, increased demand for original
content, etc.

KONECT MAGAZINE | 38