Page 9 - Konect Science & Technology Magazine Cover

Data analytics in E- FUNCTIONS OF ECOMMERCE

ANALYTICS
commerce industry Companies use eCommerce analytics

to give the customers the best
How Amazon leverages data analytics in becoming the most possible shopping experience. It
customer-centric company in the world encompasses using data to study
buying behavior and making decisions
to drive sales

E-commerce industry growth in 2021-2025

Ecommerce sector composition
for the year 2021
Consumer electronics is the biggest
online sales category with more
than 40% share closely followed by
apparel.
The demand for international
brands by Indian consumer is
increasing due to higher
dispensable income and awareness
level

Photograph by Aubrey Garner KONECT MAGAZINE | 38