Page 11 - Brookfield Zoo Chicago Annual_Report_2024

The Zoo’s “Vote Yes” advocacy campaign Roaring Nights

Sold-Out Roaring Nights giraffes thanks to our animal care Available for free download on The app also allows for flexibility
Concerts team. They even opted to change iOS, Android, and other major in the future as we develop new
up some of their lyrics to reference smartphone platforms, the app features. For example, during
Our Roaring Nights: Sing Songs,
the Zoo! helps guests pre-plan their Zoo Holiday Magic, the app was
Save Species concert series was adventure day, with easy access temporarily updated to dark mode,
this summer’s big event with three Not only did the concerts bring new
to new digital membership cards, featuring a map overlaid with unique
sold-out concerts! We welcomed and different audiences to the Zoo, restaurant menus, and a wealth event locations and dining.
over 12,000 guests across three but the ticket proceeds contribut-
of information about animals
evenings to see The Fray, Barenaked ed to the care of the Zoo’s animals, and exhibits. In 2024, the app was downloaded
Ladies, and Gin Blossoms on education programming, and global 58,295 times and received positively
June 22, July 12, and July 27. conservation efforts. Once at the Zoo, the app is an by many guests, with dozens
Guests enjoyed the music at the indispensable companion, with of five-star reviews.
New Mobile App Launch
East Mall or caught a new perspec- a GPS-enabled interactive map
tive from the Anniversary Ferris With the goal of helping guests make that provides the most efficient
Wheel! Animal ambassadors offered the most of their visits, Brookfield routes to visit favorite animals
guests educational and inspiring Zoo Chicago launched a new mobile and attractions. It also displays
experiences alongside the music. app in partnership with Attractions.io dining and shopping opportunities
in June that offers the ultimate guide nearby and highlights animal
The bands got to enjoy the Zoo
to exploring one of the Chicago experiences and events to ensure
as well. Barenaked Ladies explored
area’s most beloved attractions. users won’t miss out on any
the Zoo before the show and fed the
of the day’s highlights.

ANNUAL REPORT 2024 7