Page 16 - Brookfield Zoo Chicago Annual_Report_2024
P. 16

NEW EVENTS AND ATTRACTIONS


                                                       th
                                                The 90  Anniversary              The Great Migration              ZooBrew
                                                Ferris Wheel                     Virtual Reality Experience
                                                                                                                  ZooBrew closed out the summer
                                                In celebration of Brookfield Zoo    A new virtual reality film opened in   with over 80 drink sampling options
                                                Chicago’s 90  anniversary, the    2024, taking guests on an incredible   for guests 21 years old and up at the
                                                           th
                                                Anniversary Ferris Wheel opened    journey to witness Africa’s yearly   Pavilions. The nearly 1,200 guests
                                                on March 15, offering guests     great migration of wildebeests,    in attendance had the opportunity
                                                a bird’s-eye, 360-degree view    zebras, and antelopes traversing    to stroll the park with their custom,
                                                of the park from a height of 110 feet.   East Africa’s wide-open grasslands    hands-free Zoo Brew koozies and
                                                From the ground, 350,000 multicol-  in a dangerous trek as they search   enjoy a live DJ and lawn games.
                                                ored LED lights on the Ferris Wheel   for fresh grazing lands and water.
                                                                                                                  Boo! at the Zoo
                                                illuminated the park. Over 200,000
                                                                                 Bunny Hop
                                                guests enjoyed the ride throughout                                Boo! at the Zoo’s three weekends
                                                the year!                        The Zoo’s new Easter event included   were a success, with a 29% increase
                                                                                 an egg hunt and education about   in attendance from 2023! Costumed
                                                The Ferris Wheel was manufactured
                                                                                 different animal eggs, a dance party,   guests experienced the season
                                                in the Netherlands by Lamberink B.V.
                                                                                 and a photo booth with the Easter   through hayrides, pumpkin enrich-
                                                and transported to the Zoo by the
                                                                                 Bunny! Nearly 5,000 guests joined    ment for the animals, and of
                                                Kissel Entertainment Company of
                                                                                 us for the event.                course, candy.
                                                Okeana, Ohio.
                                                                                 Party for the Planet             Zoo After Dark: BOOs
                                                Making Wild Connections
                                                                                                                  & Brews
                                                                                 The Zoo made strides toward
                                                This year, we added five new
                                                                                 a healthier planet alongside guests   The Zoo hosted a new fall 21+ event,
                                                up-close, one-on-one animal
                                                                                 with an Earth Day 2.2-mile run.    Zoo After Dark: BOOs & Brews,
                                                encounters to give our guests
                                                                                 Close to 1,000 guests joined the   featuring a Halloween-themed
                                                opportunities to connect with and
                                                                                 event. To encourage actions to help   evening at the Zoo with eerie
                                                learn more about species at the Zoo!
                                                                                 our planet’s wildlife, participants    entertainment, costumed guests,
                                                Through the Zoo’s Wild Connections
                                                                                 received a packet of wildflower   and specialty food and alcoholic
                                                program, guests can meet animal
                                                                                 seeds to plant their own gardens!  beverages. More than 1,200 guests
                                                ambassadors, feed the flamingo
                                                                                                                  joined the evening’s festivities.
                                                flock, prepare enrichment for    Guests also cleared out their homes
                                                macaws, feed a leopard shark,    and dropped off disposables at two
                                                or—a fan favorite—meet a North   recycling events this year: Party for
                                                American river otter.            the Planet in April and Fall Recycling
                                                                                 Day in September.
                                                Top: The 90th Anniversary Ferris Wheel
                                                Middle:  Guests at Boo! at the Zoo
                                                Bottom:  A guest meets a sloth through
                                                a Wild Connections program
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