Page 50 - Export or Bust eBook
P. 50
Cooking class in South Korea with U.S. beef. Commission (WAC). “That just makes it very difficult
Photo: USMEF to compete in a market, especially a developing
country market like Vietnam.
But the combination of a new Bilateral Trade
Agreement (BTA), the MAP and funds collected from
growers, the Washington Apple Commission’s market
development efforts took off.
“We went from just a few tens of thousands of dollars
to now – the market is really worth over $20 million,”
Lyons said. “And it keeps climbing every year. It’s
very much a market with huge potential.
“Clearly, if we don’t have market access, it doesn’t
matter how wonderful our marketing program is. We
first and foremost need to get into a market,” with no
or low tariffs, she adds.
48 www.Agri-Pulse.com
