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Business

Home Bakers: What's

Coming Up For Them?

By- Aashu Kashyap Diwan

Ever since we have all been cooped up in our
homes, many have been trying to discover new
ways to keep themselves engaged with a number of
in-home activities. One thing that everyone seems
to be utterly enjoying is Baking. Our social media is
full with pictures of bread, cookies, cakes, and even
pizzas. All this started as a way to pass the time, but
many are turning to it professionally. India is one of
the biggest food markets in the world. The bakery
industry is one of the biggest contributors to the
food industry, making it about USD 7.22 worth
market in 2018. However, with the coronavirus's
onset, consumer behavior, consumption, and
buying patterns have changed drastically.

While we are all locked inside away from streets
and shops, going out or just ordering in has become
quite risky. So, as a safety measure, all consumers
are looking for more hygienic and clean places
for all their food items, including bread, cakes,
and all other things. Owing to this, the number of
home bakeries have significantly increased. These
bakeries are somewhat more hygienic and trusted.
All of this has just contributed to the boom of the
industry.

Branding And Image What Can Be Done? Get Creative
Building

Now that restaurants and hotels are Home bakers need to keep up
Branding and image building and get creative. Experts say that
for small business goes a long opening again, it will start affecting while berries, jams, and nuts
these small businesses' revenue. So,
way. This makes the business what’s next? There has been several have been a part of the number
get into consumers’ radar and of Baking for very long, new
more visibility in front of the predictions about what could be the trends might involve flowers
future of home bakeries. While things
target audience. and other natural ingredients.
are opening up, the issue of safety
Take Advantage Of and hygiene remains in question. Taste Is The Priority

What Is Available So, many might stick to the home
bakeries longer than expected. With There are many things that these
Thanks to the number of that said, these small businesses will bakers should and should not
delivering partners like swiggy, have to take some measures to make do, but their main focus should
zomato. These new delivery sure their business is only affected by always be taste and hygiene.
services can help the home small margins. Here is what can be Good taste will always attract
bakers. While consumers can’t done more buyers
come to you, you go there.

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