Page 37 - Part 1 Navigating Electronic Media in a Healthcare Setting

SVMIC Navigating Electronic Media in a Healthcare Setting

Panelists further noted how each social media channel targets a
different demographic and audience. Their findings are highlighted

below :
4

Secondly, never, under any circumstances, engage with a patient

or poster online. Doing so could result in a HIPAA violation as it

must be remembered that a patient cannot violate their own
HIPAA rights; however, when the healthcare provider discloses

PHI, a violation occurs. Furthermore, even if you are able to engage
in an online discussion with a patient or poster without violating

HIPAA, you will be fighting a battle you cannot win in public, and it

4 https://wire.ama-assn.org/practice-management/create-personal-online-physician-brand-works

Page | 37