Page 10 - Untitled

Brand Measurement

9. Measure on a regular basis:

The company-internal understanding
of the brand
The alignment of all business aspects
with the brand definition, positioning
and identity
If consumers are aware of the brand

If consumers recognize the brand

How consumers feel about the brand

10. Adjust the branding strategy

Based on the results from the brand
measurement, think about:

Designing a new communications strategy
Reviewing the brand architecture
Changing your target market
Adjusting the branding budget allocation