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Branding Strategy

6. Brand Identity

.

Define the brand personality & tone of
voice

If your brand was a person, how would its
personality be? What would be its tone of
voice?

Define a visual identity for your brand

Logo
Color pallet
Graphic design layouts
Typography
Image and photography style
IG Layout

7. Organizational alignment

Align the organization, products &
services with the brand promise

Make sure to deliver what you promise to
consumers as a brand.