Page 3 - Noble Magazine • July-August 2020

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INSURANCE

Botswana Life

Progressing

Successfully Amid

COVID-19 Pandemic

fter successfully executing and running the business’
brand positioning campaign last year, Botswana Life is
excited to announce the re-launch of the Life & More
A2.0 campaign coming soon. Life and More illustrates
some of the challenges faced by Batswana and how these can be
remedied by having Botswana Life as a partner. This is part of the
Company’s commitment to being Botswana’s first choice in life
insurance based financial solutions and advisory services.

According to Botswana Life Public Relations, Communications
and Marketing Manager Gabriel Tlagae, the re-launch of this
content lead campaign will further assist stakeholders in fully
understanding the Company’s product offerings and services
including the different digitalisation initiatives it will also be
announcing.
“Botswana Life has featured on the Most Admired Brands this year
by Brand Africa, listing number four within the financial space and
number one on the insurance platform,” added Tlagae. Botswana
Life Chief Executive Officer, Ronald Samuels dedicated the award
to all Batswana highlighting that without them Botswana Life
would not be the successful legacy brand it is that prides itself with
always putting its customers first.
Some of the innovative solutions & precautionary measures being
executed during this pandemic include Botswana Life improving
existing innovations that enhance the business interactions with
clients. Furthermore, the Company has undergone a rigorous
Contact Centre transformation which sees the easy to reach
3263700 line now offering an extensive bouquet including
email, fax-to-email capacity, direct contact centre social media
interaction, WhatsApp access and webchats.

To add on, it is also working around the clock on other exciting digital
features which will truly delight customers and provide ease when
transacting with the Company. “Botswana Life continues to adhere
to official guidance by relevant authorities, with the safety and
wellbeing of all stakeholders being the business’ utmost priority.
Continued COVID-19 precautionary measures that include but
are not limited to registration of all visitors, staff and customers,
temperature checks, hygiene and enhanced sanitization in line
with Government advisory are always communicated, advised and
practiced in all branches countrywide,” concluded Tlagae.

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