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Haute Cabrière
Haute Cabrière Estate, a brand with a sense of place. French heritage
since 1694 and the pride and passion of two generations presents the opportunity to rise above a sea of sameness based on relevance, originality and impact by capitalising on its origin and heritage. To this end we suggested a ‘light evolution’ in packaging and to adopt and own a French consumer
value position in Art de VivreTM. The Art of Living.
La vie est Belle.
Life is Beautiful. Down to earth, she grew up on a farm in Franschhoek. Graceful, charming and polite, boasting a warm and welcoming demeanour. The epitome of elegance, purity and honesty and a talent to evoke curiosity.
Art de vivre.TM
The art of living. It’s all about enjoying the most simple pleasures in life.
The love of culture, arts, dining out, gastronomy, shopping, museums and more ... Aspirational, simple and polite. Stylish, humble, confident, accessible, convivial and sharing. Celebrating and living life to the fullest. Enjoying the best moments in life, whether it’s through social gatherings, food, or art.
It’s about elevating simple everyday routines into something pleasurable.
