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07 | WORK
Pierre Jourdan
Communication Strategy.
As one of South Africa’s most popular and leading Method Cap Classique brands, to live up to the Pierre Jourdan heritage and reputation. To capitalize on Haut Cabrière Estate’s founding father, French Huguenot, Pierre Jourdan of 1694.
Pétillant Moments.TM
Awaking passion and enjoying the finer things in life. She values tradition, quality, memorable moments and the company of others. It’s the playful side to her that makes for happiness in celebration.
Pétillant MomentsTM
Confidently position the brand as a competitor in both local and international markets through packaging, branding, and overall look and feel. Embodying the classic French joy and pleasure associated with sparkling wine.
In packaging and branding, in look and feel, by unashamedly positioning the brand as a competitor in the local and international market. In a classically flirty French fizz of joy and pleasure. Defining the joie de vivre in every event. And embracing the art of sabrage, the ceremonial opening of a champagne bottle with a sword.
