Page 8 - Brandsense Portfolio

06 | WORK
Chamonix Estate
Chamonix Wine Brand - BACK TO THE FUTURE
Communication Strategy.
In a highly competitive local and international environment, where a myriad of
wine brands competes for both wine buyers’ and consumers’ top-of-mind awareness. To present Chamonix as a timeless modern classic.
Off the foundations laid in 1991, an internationally acclaimed award-winning wine brand. A wine with a sense of place, emotive brands developed over time, and provenance, where it all started ...
THE ULTIMATE TEMPTRESS, fussy about her habitat. Fascinated by delicacy and finesse, languidly flirting the senses from silky and supple to well-worn suede. Seductive with no need to make a bold announcement ...
Romancing
PINOT NOIR
chamonix.co.za/visit_us
Uitkyk Street, Franschhoek, 7690, South Africa Please enjoy our wine responsibly.
UNPREDICTABLY DASHING. Romance needs no full moon or twinkling starry nights. She celebrates life, love and making every moment special. There’s no way to stop a romantic heart. Sensual by nature. All it needs is you ...
Romancing
THE HEART
chamonix.co.za/visit_us
Uitkyk Street, Franschhoek, 7690, South Africa Please enjoy our wine responsibly.
FOREVERTM - Creative Strategy.
To uphold the Brand’s reputation, we retained and slightly modified the Since 1991 Dragon device alongside our CHAMONIX name-mark, presented in a unique handcrafted font, presenting a simplistic, visually confident South African wine brand.
The debossed Phoenix subtly underpins brand pride, provenance, and ownership of the Chamonix Estate.