Page 7 - Brandsence Portfolio
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05 | WORK
Smile Mêrim Smile!
Dutch farmers in the Overberg did not want their children to be tutored in English and imported Dutch teacher Hermanus Pieters from the Netherlands. Sometimes they needed to pay the teacher in sheep which he grazed at a fountain near the sea. Children would play here after school and when the parents asked about their whereabouts it was always “Hermanus Pieters se Fontein”. In 1855, years after his passing, the locals decided to name their village Hermanuspietersfontein.
Why do people drink wine? To enjoy! Our work, little cameos, tells stories about the different characters. Conversational social media ads. Simple. Sincere. To conjure up a Smile. Hence the customer value proposition. Smile Mêrim Smile! In proper English? Smile Madam Smile!
Presence Makes the Heart Grow Fonder ...
The Soul of Sondagskloof
What’s with the sheep? It played such an important role in the naming of the village, Hermanuspietersfontein, that it felt only fair for it, Skapie, to be part of the cellar’s family and stories. The ‘excuse’? Were it not for the sheep the village would have no name and nor would the wine cellar and brand. The rest, as the saying goes, is history ...
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