Page 13 - Brandsence Portfolio

11 | WORK
Allesverloren
Creative Strategy - THE FAMILY TABLE
Their ancestors left them with more than just wine ... They donated a location where generations had once gathered. A place where wisdom, cultural customs, and recipes are exchanged, passed down, and traditional foods are enjoyed. Family-affirming traditions that foster a sense of community. The Family Table.
Stories with a Sense of Place and Origin. Since 1865.
Brand Personality and Character
Humble and trustworthy. Stylishly confident. Knowing its place in the wine world. Faithful, honest, focused and respected. A proud Wine Family who enjoys telling the story of its terroir with conviction in every sip.
A Packaging Evolution
A responsibly sensitive, yet stylish label evolution. Minimum intervention in look and feel. Respecting historic brand assets, with minimalist modern touches to typography and design elements; whilst retaining the Allesverloren pride and Sense of Place and Origin.