Page 14 - Brandsense Portfolio

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Allesverloren Evora
THINKING ‘YOUNGER’
Not only do Millennials and Gen Z not want to drink what their Dads are drinking, they’re aspiring to and seeking out relevant, healthier, lower alcohol, earth friendly alternatives that best suit their era and lifestyles. Brands they can identify with and ‘own’.
Communication Strategy
A modern wine label, under the trusted Allesverloren name, that captures their imaginations. Unassumingly polite and honest. Wines that reflect their lives and lifestyles and not trying too hard.
On the Pink side of Life ...
After school she spent two years in the Duoro region getting to know Portuguese cultivars and wines and came home full of ideas. Oom Danie thought she was going to study winemaking. Her head and heart however lured her to the Accademia Italiana in Florence where she studied fashion,
interior and product design. It’s here she fell in love with the fruity blends of Rosata wines. And the colour pink. A vivacious straw blonde, she makes freckles look funky, fashionable, and provoking envy! As destiny would have it, she was christened Rosa. Fortunate? Festive? Famous? Wait and see ...
AllesverlorenEvora-A BRANDSENSEINITIATIVE
An accessible, responsible, relevant and stylish brand they can relate to. Evora, a Portugese styled Red, White. And Rosé ... Why Portuguese?
A South African interpretation of a responsibly joyful Mediterranean lifestyle. Relevant and original in name and cultivar. A range under popular Portuguese girls names Evora, Rosa and Adào. And Allesverloren, far boasting the largest hectarage under Portuguese cultivars in South Africa.