Page 19 - Brandsense Portfolio

17 | WORK
Old Tin HatTM
CLIENT BRIEF: to develop
a craft beer paying homage and telling the untold stories of South African World
War II heroes. The common denominator, other than its heroes’ bravery, was the Brodie helmet they all wore which South African veterans fondly referred to as the ‘Old Tin Hat’ which we deemed appropriate for a premium craft beer brand ...
EACH BEER CELEBRATING A SOUTH AFRICAN WORLD WAR II HERO
Freedom Fighter Lager Group Captain Adolph “Sailor” Malan DSO & Bar, DFC & Bar Cauldron of Valour Pilsner Sergeant Quinton Smythe VC
The Great Escaper Blonde Ale Squadron Leader Roger Bushell
Sheer Courage IPA Lance Corporal Lucas Majozi DCM
Sailor Malan was a South African World War II Ace Fighter Pilot known as Sailor from a stint in the Navy on the SATS General Botha. He joined the Royal Airforce (RAF) at the onsetoftheBattleof Britainin1940wherehebecamethe
74 ‘Tiger’ Squadron Leader. Sailor led the battle from Biggin Hill over Hellfire Corner in Kent. The RAF adopted of his rules for Air Fighting which played a significant role in winning the Battle of Britain.