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Fidder’s - Miss Y
CLIENT BRIEF: to develop a premium Fiddler’s spirit based ready to drink range of cocktails. Playing on the traits of the young lady who lives for tomorrow. She’s trendy, quirky, funky, foxy, sexy, artsy, cocky, edgy, sassy, chatty, cheeky, slinky, spicy, snazzy, lively and funny ... We named her Miss Y. Why? Why not ...
Designed for the discerning millennial market, a one-glass-drink that capitalises on four
of the world’s most popular cocktails with an alcohol free Gin & Tonic, and Pink Gin & Tonic
to accommodate the dedicated driver.
