Page 20 - Brandsense Portfolio

18 | WORK
Folke & Goode
Our client, The Spirit of Hermanus, bought a local brewery. Our brief?
To re-imagine and position the product as a viable brand in the craft industry. One condition: please retain the name. To which end we created two British characters Mr. Folk and Mr. Goode, two undertakers, tired of London life,
ColdSober
craving to live the adventurist outdoor life of Hermanus, the village by the sea.
THE SPIRIT OF HERMANUSTM
premium quality
pilsner
Each of the beers in the range tells a story of the outrageous adventures the two gentleman embarked upon. In this execution Mr. Goode wanted to see Hermanus from the air, used two umbrellas for the purpose and had to deal with an inquisitive seagull for invading his space. The forerunner of paragliding? Or inspiration for the Wright Brothers to build their first plane?
This folk & refreshing enlightening ale combines both New and old world hops with imported belgian malts To deliver a refreshing and fruity nose and crisp taste.
Ingredients:
FOLK & GOODE (PTY) LTD
Water, Barley, Hops & Yeast
6 MIMOSA STREET, HERMANUS, 7200 WESTERN CAPE. PRODUCT OF SOUTH AFRICA KEEP REFrIGERATED
4% ALC/vol 340ml
alcohol is addictive