Page 70 - MACC Guide 2019/2020

Photo by SuperATV
From Humble

Beginnings

SuperATV is a staple in many circles. To the off-road community’s youth.
world, they’re an industry leader when it comes to
The biggest demonstration of this came at the onset
manufacturing aftermarket parts and accessories for ATVs
of the 2019-2020 school year when SuperATV pledged a
and UTVs. To the people of Madison, Indiana, SuperATV
generous donation to the Madison Consolidated School
is a well-known, fast-growing local business, and a strong
Corporation. This donation covered the cost of school
point of interest on this small town’s thriving economic
supplies, in addition to textbook and technology fees, for
landscape.
all MCS students in grades K-12.
While SuperATV is now home to 275 employees, in
SuperATV also pledged money to Madison Youth
the beginning, there was only one. Company founder
Unlimited, Inc: a nonprofit organization raising money
and president, Harold Hunt, started the business from his
for the Madison Sport Court project. This project will
garage in 2003. He, alone, was in charge of engineering,
revitalize the tennis courts at the Elks and River Chase
manufacturing, and shipping, but not for long. Shortly
Golf Course in downtown Madison. Upon completion,
after, the popularity of his products outgrew that garage.
the Sport Court will house six Pickleball courts, two
The rest, as they say, is history. Over the past 17 years, tennis courts, two shuffleboard courts, and one Bocce Ball
SuperATV has seen enormous growth in employment. court which will all be open to the public.
Their local facilities have expanded and continue to do so,
Ohio Valley Opportunities (OVO) is another local
but Madison will always be considered their home.
organization on the receiving end of SuperATV's
It’s not all about windshields and lift kits though; generosity. OVO’s preschool program, Head Start, was
it’s obvious this company was founded on a love for gifted funding for classroom supplies and manipulatives,
off-roading. You may not realize that SuperATV is such as paper, crayons, and Play-Doh.
equally passionate about helping others. In addition to
supporting off-road enthusiasts in their love of the sport, Yet another donation was made to Habitat for
SuperATV strives to encourage the growth of small Humanity of Jefferson County. Donations to Habitat help
businesses in the Madison area and advocate for our the community by giving families in need a safe place to
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