Page 14 - Inbank
P. 14

Communications/PR services





               CBA’s public relations role is to continue to
               proactively and assertively defend and explain
               banking; to respond to media inquiries for the
               industry and to maintain relationships with media
               and desirable partner organizations.



               CBA websites

               ColoradoBankers.org CBA’s flagship website,
               serves as a tool for bankers and the general public.
               Home to a wealth of industry information and

               resources, the website maintains strong visibility.            CBA's bi-monthly magazine
                                                                                    Colorado Banker

               SmallBizLending.org Launched by CBA in 2012, this site focuses on
               educating small businesses about lending and helping them secure funding,

               via banks and alternative lenders alike.

               FinancialInfo,org This site aims to keep consumers financially savvy, from
               protecting themselves from identify theft to tips on using credit wisely.


               Amplifybankers.com  This site offers resources to help you tell the story of
               your bank and your community – and redirect the conversation about the
               banking industry at the grassroots level.


               Presence in the media
               We speak for our industry and on banks’ behalf, at their request. CBA is a
               sought-after resource for local and national journalists and is regularly quoted
               or mentioned in news coverage. That’s part of our role to explain banking.

                Weekly Newsletter

               CBA produces a weekly newsletter with succinct updates on industry news,

               pertinent to every employee at your bank.

                   •  Sign up at Averch@coloradobankers.org.
   9   10   11   12   13   14   15   16   17   18   19