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Why you should be engaged

By regulating banks, government has direct impact on:

• Your job

• Your income
• Your self-interest (value of bank/stock)

• Your sanity

You can influence government’s huge impact

• Lawmakers know issues a mile wide, an inch deep
• They welcome input – you are the expert

• Their decisions depend on relationships – depend on advice they get from trusted
advisors
• Build relationships so you are a trusted resource from whom public officials will
seek advice on financial matters
You can have indirect impact on:

• Customers
• Economic vitality of community

How to get engaged

With public officials directly

• Candidate’s campaign – start of relationship

• Campaign – contribute $$, input on issues, Finance Chair, contact others for them,
public endorsement, fundraiser (money is critical)
• PAC donations

Indirectly via Associations – like CBA

• Calls/meetings – timely, brief, clear message, anecdotes
• Fundraisers & PAC contribution, Friends of Traditional Banking

Post-election meeting – not to ask for anything but to cement relationship, offer help and
become the expert he/she calls