Page 14 - CBAboarddoc2019
P. 14
Communications/PR services
CBA’s public relations role is to continue to proactively and assertively
defend and explain banking; to respond to media inquiries for the
industry and to maintain relationships with media and desirable
partner organizations.
CBA websites
ColoradoBankers.org CBA’s flagship website, serves as a tool for bankers
and the general public. Home to a wealth of industry information and CBA's bi-monthly magazine
resources, the website maintains strong visibility. Colorado Banker
SmallBizLending.org Launched by CBA in 2012, this site focuses on educating small businesses
about lending and helping them secure funding, via banks and alternative lenders alike.
FinancialInfo,org This site aims to keep consumers financially savvy, from protecting
themselves from identify theft to tips on using credit wisely.
Amplifybankers.com This site offers resources to help you tell the story of your bank and your
community – and redirect the conversation about the banking industry at the grassroots level.
Presence in the media
We speak for our industry and on banks’ behalf, at their request. CBA is a sought-after resource
for local and national journalists and is regularly quoted or mentioned in news coverage. That’s
part of our role to explain banking and shield banks from unwanted coverage.
Weekly Newsletter
CBA produces a weekly newsletter with succinct updates on industry news, pertinent to every
employee at your bank.
• Sign up at Averch@coloradobankers.org.
Social Media
CBA maintains a presence on Twitter, Facebook and LinkedIn to educate and promote others
about the banking industry in Colorado and to keep bankers apprised of issues of importance.
@COBankersAssn Colorado Bankers Association Colorado Bankers Association