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Who we are
The Colorado Bankers Association represents over 95% of the assets, employees and bank offices in
Colorado.
CBA works with government to continually improve the banking industry in this rapidly changing
environment, focusing on improvements that increase benefits for customers, value for shareholders and
a stronger business climate for our local economies.
What CBA is about
Motto: Helping Coloradans realize dreams and creating a stronger economy by building better banks.
Mission: Provide economic opportunities for Coloradans via a sound and competitive banking environment by
advocating public policy consistent with that and enhancing banking’s skills, image and unity.
Goal: Create economic opportunities for Coloradans to thrive by providing a sound and competitive banking
environment.
Organization objectives
Promote communities we serve by helping banks provide access to credit, transfer funds and build economic
growth and stability.
Seek economic opportunities for Coloradans to prosper via an efficient, effective, sound and competitively fair
banking environment free from excessive government supervision of banks and affiliates where banks of every
size and kind can compete and thrive.
Advocate for banks by working, collaboratively where possible, with state and federal legislative, judicial and
regulatory bodies.
Enhance customers’ financial skills and the support banking provides to customers and communities and improve
public understanding of banking’s value to the public and ethical professional conduct and community
involvement.
Enlighten select audiences and the public with timely meaningful information.
Enhance members’ skills with information, education and training, services and resources in legal, regulatory,
operational and other matters.
Maintain the necessary human, financial, and physical resources and organizational structure.
Public policy considerations
Do bank customers and the public benefit from the proposal?
Does the proposal enhance the broad competitive environment?