Page 20 - Advocacy Playbook

Session 4: Getting to work

1. Gauging the problem with or benefit of a proposal
i. Who is affected?
ii. How are they affected? Leave no stone unturned.

2. What is banking’s response?
i. Key spokespeople
ii. Determine allies and opponents

3. Who do we lobby?
i. Course of action
ii. Best tactics to use

4. Activating your activists
i. Assignments – remember to designate who leads the charge
ii. Reporting outcomes

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